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Date : 2013-10-15
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Blockbusters 9781491518649 Anita Elberse ~ Harvard business professor Anita Elberse has got a tour de force here By that I mean her latest book Blockbusters HitMaking RiskTaking and the Big Business of Entertainment Anitas book and achievement has been accomplished with great skill and years of research with leading Hollywood and the music Industry
Blockbusters Hitmaking Risktaking and the Big ~ Blockbusters Hitmaking Risktaking and the Big Business of Entertainment Praise Order Connect Learn More Hitmaking Risktaking and the Big Business of Entertainment by Anita Elberse Why the future of popular culture will revolve around ever bigger bets on entertainment products by one of Harvard Business School’s most popular
Blockbusters Hitmaking Risktaking and the Big ~ Harvard business professor Anita Elberse has got a tour de force here By that I mean her latest book Blockbusters HitMaking RiskTaking and the Big Business of Entertainment Anitas book and achievement has been accomplished with great skill and years of research with leading Hollywood and the music Industry
Blockbusters Hitmaking Risktaking and the Big ~ From Booklist Academic Elberse explains the entertainment industry’s blockbuster strategy a risky approach that involves large resource allocation to acquire develop and market concepts with strong “hit” potential to offset average returns from other holdings
Blockbusters Hitmaking Risktaking and the Big ~ Blockbusters by one of Harvard Business Schools most popular professors Anita Elberse looks to answer the question of what lies behind the risktaking hitmaking and big business of entertainment
Blockbusters NPR ~ Show Business — a Business of Blockbusters In 1999 Alan Horn new in his role as president and chief operating officer of the film and television studio Warner Bros embarked on a highstakes strategy
Blockbusters Hitmaking Risktaking and the Big ~ Blockbusters Hitmaking Risktaking and the Big Business of Entertainment Best Sellers Rank
Elberse Anita Blockbusters Hitmaking Risktaking and ~ Elberse Anita Blockbusters Hitmaking Risktaking and the Big Business of Entertainment Scribe Melbourne 2013 ISBN 9 7819 2207 0692 pb 307 pp A3299 Whether digital technologies will spell the end of the blockbuster is a hotly debated issue in the entertainment industry
Anita Elberse on the big business of blockbusters ~ The answer comes in Blockbusters HitMaking RiskTaking and the Big Business of Entertainment the new book by Anita Elberse Filene professor of business administration Elberse elBERsee spent 10 years interviewing and observing film television publishing and sports executives to distill the most profitable strategy for these highprofile unpredictable marketplaces
Blockbusters Hitmaking Risktaking and the Big ~ According to Elberse one of Harvard Business Schools youngest tenured female professors the entertainment business—sports film and music—favors the surefire blockbuster with a small portion of acts generating a majority of the revenue
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